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CREATIVE DIRECTOR OF PROJECT SYNDIII

JASON PANGFEI CHEUNG

After four years studying fashion business at the University of the Arts London, London College of Fashion, I came to recognize that the most effective business models thrive on loyalty and a unified vision within the team.

 

This understanding shaped my approach to leadership: cultivating a "cult-like" environment where each of my girls is fully dedicated to my vision, following my every command with unwavering commitment. In return, I respectfully refer to them as "dolls."

Project SYNDIII is a true passion project—a personal journey of redemption in my career. I have no intention of monetizing any part of it; instead, it’s funded entirely from our primary income, allowing it to run as a labor of love. I believe it should be freely available for your enjoyment, created without profit in mind.

While the specifics of how we bring cash to the table remain confidential, one can imagine that with this level of control and unity, nearly anything can be achieved swiftly, as our process is free from human conflict.

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⏁⟒⌰⌰⟟⋏☌ ⏁⊑⟒ ⏁⍀⎍⏁⊑ ⟟⌇ ⏃ ⍀⟒⎐⍜⌰⎍⏁⟟⍜⋏⏃⍀⊬ ⏃☊⏁

We witness both darkness and light, Radiant upon a blade so bright.

The purity of the goddess's light, Dispels malice and brings justice so right.

Her wisdom and love light the way, As we strive towards a brighter day.

May we always follow her guidance so true, And let her light lead us to a life anew.

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SYND COC NORTH:

51°32'23.2"N 0°08'04.2"W

51.539778, -0.134507

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